The Ben Prijsbewust Weken campaign offers temporary extra benefits on SIM-only subscriptions, such as lower monthly fees, more data, or free extras like additional MBs. Customers can take advantage of sharp deals; for example, 30 GB for €9 or €10 per month. Ben is a provider operating on the reliable Odido network, making it ideal for affordable calling and browsing.

For this campaign, I was responsible for the motion design. A smooth left-to-right movement formed the foundation, while the use of flowing lines created an engaging sense of overlap and visual rhythm. The sleek visual style, combined with refined, fluid motion, reinforced the campaign’s modern and accessible feel. The project included multiple TV commercials (TVCs), tag-ons, and social posts, resulting in a cohesive and dynamic campaign presence across platforms.