Brand:

Brouwerij De Molen

Agency:

Tête de la Course

Design:

Joost Schrover

Beer that blows your mind!

And what a fun I’ve had animating these. Known for their experimental beers, these new flavours from Brouwerij de Molen certainly will blow your mind. These video’s are part of a campaign where new flavours (and new videos, woohoo!) will be released throughout the year.

Designs that pops from your screen need a motion treatment that achieves the same. These collage-like designs go well with posterized movements. I spend a lot of time animating the elements separately, so that everything seems to come to life.